“While I was on a working vacation in Brittany, I discovered an amazing local tradition of seasoning food with lightly herbed Fleur-de-Sel. The moment I tasted it, I knew I wanted to bring it to the States,” recalls Matt Murphy, founder of Sel Magique. “It elevated the flavors of absolutely everything we ate.”
Our love of fresh, natural food and deliciously simple meals made us realize that we had to share this magique village salt. It redefined our ideas about ‘gourmet’, because it was so easy to make anything taste amazing with just a pinch–a simple tomato slice could be transformed into a tasty snack in seconds.
An enlightened group of customers have come to love this secret blend of salt and herbs, making their everyday that much more delicious, effortlessly. And as we create new flavors to elevate more of your everyday meals, Sel Magique continues to stand for premium, natural ingredients, a commitment to quality, and a simple, accessible elegance.