Corporate Gifts prides itself on meaningful gift giving. Our entire gifting experience is custom designed to suit YOUR needs and values. This is equally imperative for your long-standing clients who have already established loyalty with you and will come back to you time and again, so long as you continue to preserve, nurture and develop your relationship with them, as well as for new clients, who have yet to “know” you and understand your commitment, dedication, professionalism and service. With Corporate Gifts, you are able to make a mark outside the boardroom with a gift that has the potential to pull at their heartstrings. This is a blessed opportunity. Grab it with both hands.
Why?
Well, it’s not easy to let your new comers get to know who you really are without somehow sharing your mission statement with them. People generally tend to believe what we do, and not what we say – so preaching your mission statement most likely won’t connect them to who you are and what you stand for. Showing them, through a gift-giving mode, is a sure way to illustrate what you care about most.
How can you select the ideal gifts for new clients while simultaneously showcasing your core values that form the building blocks of your company mission and vision?
These 5 questions can absolutely help you in this transformation process:
PURPOSE: Why are you in this business? Why do you do what you do?
WHO: Who do you serve? How do you want to treat your customers, your employees?
WHAT: What is your "big idea"? What do you stand for? What do you want to be known for?
SPECIAL: What's unique about your business? What key ingredient makes your business special for its customers? How do you stand out from your competitors? Why should someone buy from you?
GOALS & MEASURES: What are your goals in running this business? How will you know you have succeeded? What measures will you choose to measure your success?
If you can successfully take the time to answer these questions, the gifts that you choose to brand and generously share will reflect your purpose, who you serve, what you want to be known for, your uniqueness and how you measure success. This says so much about your leadership and management and sends a crucial and clear message through a gentle and engaging interpersonal gift exchange.
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