Pricing

Gift-giving is an art, and the message accompanying it makes it personable and memorable. Follow our guide to learn how to craft the perfect message.

Consider the relationship

Start by considering your relationship with the recipient. Are they an employee, client, close colleague, or boss? Choose between a professional or friendly tone accordingly. If you have a close relationship, add a personal note to strengthen the connection. For more formal relationships, maintain a professional yet warm tone that reflects the appropriate message for the occasion.

Reflect the occasion

For example, if you're sending a sympathy gift, avoid using humor and instead opt for a sincere tone that expresses your support for the recipient. Or if you're sending a message for a more cheerful event, like a birthday, an enthusiastic tone might be more appropriate. Always be mindful and empathetic when writing your message, and match your tone to the occasion.

To pun or not to pun

If your style is to use wordplay, align it with the occasion or the gift itself. For example, gifting a plant with the message "Thanks for helping our business grow" or a puzzle with "You make a great fit to our team." The key is understanding your audience and ensuring that the pun adds value to the message rather than detracting from it.

Start with a template, then personalize

If you struggle to find the perfect words, our templates have you covered. Whether it's a birthday, work anniversary, or a simple thank you, you can pick one of our prewritten messages to set the tone. After selecting your template, take some time to personalize it. If this is for someone close to you, share a memory that is special to your relationship with the recipient. If you prefer a formality, explain why you chose this gift for them. Not only does this make the message more meaningful, but it also shows that you put some effort into it. That feeling of thoughtfulness goes a long way.

Choose gifts that have greetings

If you’re taking the time to write a great greeting, make sure you choose a gift that allows you to include one. All eGifts and eGift collections come with a greeting. Use the filters on the left-hand side of the product pages to sort by gifts with the following options:

  • Greeting card included: these products come with a greeting you can write yourself or choose from our templates at no additional cost.
  • Card available for upcharge: add a greeting to your gift for a small extra fee.
  • Card with your custom artwork: give a gift that is uniquely yours by adding a card with your own logo or artwork.

Why greetings matter

When it comes to gifting, many focus on finding the perfect present. While the gift itself is important, the message can be just as meaningful. It can show the recipient they are valued and appreciated, and can even strengthen the relationship. So next time you're giving a gift, take the time to craft a heartfelt message to go along with it. It makes all the difference.

How to write a gift message

        About Alyssa Ciardi

        Alyssa is a New Jersey based content creator and marketing strategist. She blends journalism & design expertise to craft impactful marketing strategies for businesses of all sizes. Connect with her on LinkedIn.